{"id":24293,"date":"2025-11-12T08:47:05","date_gmt":"2025-11-12T07:47:05","guid":{"rendered":"https:\/\/seipuntozero-haircare.it\/?post_type=product&#038;p=24293"},"modified":"2025-11-12T09:48:34","modified_gmt":"2025-11-12T08:48:34","slug":"hy-primer","status":"publish","type":"product","link":"https:\/\/seipuntozero-haircare.it\/en\/product\/hy-primer\/","title":{"rendered":"HY-PRIMER <br> Pre-shampoo fluid for scalp"},"content":{"rendered":"","protected":false},"excerpt":{"rendered":"<p><em><span style=\"font-weight: 400;\">First you reset, then you build.<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\"><strong>HY-PRIMER<\/strong> is the pre-shampoo scalp fluid that \u201cresets\u201d the base and unlocks the performance of subsequent treatments, thanks to innovative Reset Technology. It cleanses the scalp and removes invisible impurities, becoming the strategic step that improves absorption and enhances the effectiveness of your haircare routine.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><span style=\"font-weight: 400;\"> Formulated to work in synergy with the Take Over, XY, and Hairzoe lines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">150 ml<\/span><\/p>\n","protected":false},"featured_media":24299,"template":"","meta":[],"product_brand":[],"product_cat":[420,421,422,423,1179,424,425,426,427,428,429,430],"product_tag":[],"class_list":["post-24293","product","type-product","status-publish","has-post-thumbnail","hentry","product_cat-hairzoe-en","product_cat-take-over-absolute-rich-shine-en","product_cat-take-over-define-curl-en","product_cat-take-over-full-expand-en","product_cat-take-over-hydra-detox-en","product_cat-take-over-out-orange-en","product_cat-take-over-perfect-smooth-en","product_cat-take-over-protective-color-en","product_cat-take-over-pure-silver-en","product_cat-take-over-sun-deluxe-en","product_cat-take-over-active-power-en","product_cat-take-over-active-sheer-en"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.1.1 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>HY-PRIMER \u2013 Pre-shampoo fluid for scalp<\/title>\n<meta name=\"description\" content=\"HY-PRIMER 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